Buyers now ask an AI
which company to use.
AI-Fluence asks ChatGPT, Claude and Gemini the questions your buyers actually ask, in their language, every week. It reads every answer for who was named and who was chosen, records the pages each answer was built from — and then changes your site until the answer changes.
Asked of ChatGPT, Claude and Gemini · in Estonian and English · twice a week at first, then weekly
How the loop works
The assistants' answers decide what we change on your site
This is not a monitoring report with a to-do list bolted on. Each round's answers decide the next round's work, the work lands on your own site, and the round after it measures whether that moved anything. Nothing in the loop is a guess about what AI “likes”.
Your buyers' questions
Built with you, in the language buyers ask in, never naming a company — so the answer belongs to the market, not to the prompt.
Three assistants answer
With web search on where the model offers it, so every answer keeps the list of pages it was built from.
Every answer is read
Were you named? Was one company chosen, and was it you? Who took the question instead, and which sites did the model trust to decide?
Your site changes
The gaps become pages written and delivered to your WordPress as drafts, plus fixes on pages the assistants already read, plus the places to get listed.
↺ The next round asks the same questions again — and the two rates tell you whether the work landed.
What we measure
Two numbers, never one
Being mentioned and being chosen are different problems with different fixes. A company named in every answer and recommended in none is known and passed over. One recommended whenever it is named, but named rarely, is simply not found yet.
Visibility
Named in 9 of 39 answers — counted on every answer, including the many that recommend nobody.
Recommendation
Chosen in 1 of the 4 answers that picked a single company. Answers that advise without choosing are left out of both sides — they are not losses.
Monitoring rounds
Both rates, round by round
Competitor analysis
Who takes the question instead
| Company | Share of firsts | Named | Chosen |
|---|---|---|---|
| Agency A | 9 | 2 | |
| Your business | 9 | 1 | |
| Agency B | 15 | 0 |
An illustration — your table carries the companies the assistants actually name, with the answers behind every number.
Where the answers come from
Every cited page, sorted by what you can do about it
An assistant that searched the web tells you what it read. We group those pages four ways, because the action is different for each — and three of the four are not “write more content”.
Get listed here
Neutral sites the models read mostly in answers that left you out: a review, a place in a comparison, an answer in the thread where buyers ask.
Already working for you
Your own pages, and neutral sites read mostly in answers that do name you. These are the ones to keep current.
Competitors' own sites
You cannot be listed there. The answer is a better page on the same subject — which is what the content plan is for.
Associations and registers
Nobody gets listed on a trade association's rulebook or a business register. They are what your own pages should cite — and saying so is advice we will give.
What you get
A short list of work — and the articles already written
After each round a model reads the week's answers and writes the few things that would change them, each quoting the numbers it rests on, in your language. Items stay on the list until you mark them done.
Do these first
Question list
Swap teaching questions for choosing questions
Two questions drew only explainers and named nobody; five questions buyers ask when choosing an agency go in. One button, measured from the next round.
Fix on your site
Write meta descriptions and an H1 for /cases and /team
From the audit of your own pages: the assistants read your site in 13 answers, and these pages give them nothing to quote.
Get mentioned
Get into the agency comparison on agency-ratings.ee
Read in 7 answers, 3 of which named you — the cheapest place to turn a mention into a recommendation.
Delivered to your site
Articles arrive as drafts
Written from the questions you are absent from, with the answer up front and the facts a model can quote.
How to choose an advertising agency in Estonia
- SEO title
- filled
- Meta description
- filled
- Structured data
- Article + FAQ
- Category & language
- set
- Status
- Draft — your editor publishes
One plugin, one key. No new users, roles or application passwords; we write to whichever SEO plugin you already run.
Working with us
We run it. You approve.
Setup is a conversation, not a project. We build the question set with you, connect your site, and from then on the rounds and the work arrive on their own.
Week one
Questions agreed, site connected, first round measured. You see where you stand before anything is written.
Weeks two to four
Rounds twice a week while the picture fills in. First fixes, first drafts, first listings.
After that
A weekly round, a weekly list, and a chart that shows whether the work moved the answers.
For agencies
Run it for your own clients
An agency account creates and runs its own client accounts, sets each one up through the same screens, and sees what every client costs it before adding them. Your clients see their own brand and nothing else.
FAQ
Straight answers
Which assistants do you measure?
ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google). Each is asked separately and answers differently — a brand can be well known to one and invisible to another — so they are never averaged into a single number.
How does changing my site change an AI's answer?
When an assistant answers with web search, it reads pages and cites them; we record exactly which. If the pages that decide your market do not mention you, that is a page to be on or a page to write. If the assistant reads your own site but finds nothing quotable, that is a fix. It is not instant, and no page changes an answer the day it is published — the rounds are there to show when it does.
Do you publish to my site automatically?
No. Articles arrive as drafts in your WordPress with their SEO fields and structured data in place. Your editor publishes. We can switch to direct publishing later if you want it.
What do I need to install?
One WordPress plugin, and one key pasted into it. We detect Yoast, Rank Math, SEOPress and The SEO Framework and write to whichever you run.
Which languages?
The language your buyers ask in. The same question in Estonian and in English draws on different sources and names different companies, so each language is measured on its own.
Can you guarantee the assistants will recommend us?
No, and nobody can. What we can do is measure where you stand every week, show who is recommended instead and which pages those answers were built from, and do the work that changes it. The numbers are there to hold us to it.
What does it cost?
It depends on the brand: how many questions, how many languages, and whether you want the content written as well as the monitoring. Tell us about your company and we will send you a price.
Get a quote
Tell us about your company
We will reply with what we would monitor for you and what it would cost. If it is not a fit, we will say so.
- Email digital@mediahouse.ee
- Where we are Media House OÜ, Tallinn, Estonia
- When we answer Within one working day, from a person who runs the rounds